Senior Full-Stack WordPress Developer

Hi, I’m a freelance Website Designer and Developer with expertise in the WordPress platform. I have extensive experience in UI/UX design and can create stunning, mobile-responsive websites tailored to your needs.

What started as a fun hobby quickly became my passion. I specialize in:

• Building and customizing WordPress themes from scratch.
• Developing custom plugins to extend functionality.
• Utilizing child themes for seamless updates.
• Implemented script and style enqueuing (e.g., jQuery and CSS) through functions.php and custom plugins, ensuring optimized loading and adherence to WordPress development standards.
• Creating custom post types and template pages.
• Designing custom headers and footers.

Let’s collaborate to bring your vision to life with a website that’s both functional and visually captivating.

Plugins and Themes Expertise

I am highly experienced in using the following WordPress plugins and themes:

Page Builders and Customization

1. WPBakery (Visual Composer) – Proficient in adding custom elements by creating plugins for enhanced functionality.
2. Thrive Architect – Expertise in fast, visually appealing layout designs for posts and blogs.
3. Divi Page Builder – Skilled in crafting sophisticated page layouts.
4. Elementor – Comprehensive experience in creating dynamic and engaging designs.
5. Gutenberg Block Editor – Familiarity with the latest WordPress editing tools.
6. Avia Layout Builder – Specialized in the default layout builder for the Enfold theme.
7. Avada Page Builder – Specialized in utilizing the Avada Builder to design and customize responsive layouts, ensuring optimal performance and user experience for websites built on the Avada theme.
8. Flatsome – Expert in using the Flatsome theme to create fully responsive, visually appealing websites, leveraging its UX Builder for custom layouts, e-commerce integration, and optimizing the user experience.
9. Blocksy + Stackable (Gutenberg Blocks) – Experienced in building high-performance WordPress sites using Blocksy and Stackable, creating flexible layouts, global styles, and visually consistent Gutenberg components.

Custom Fields and Forms

1. WCK – Custom Fields and Custom Post Types Creator
2. Advanced Custom Fields
3. Contact Form 7
4. Ninja Forms
5. Gravity Forms – Including extensions like Post Updates and Custom Post Types.

Media and Sliders

1. Revolution Slider
2. Layer Slider – Expert in creating animated text and images for headers.

E-commerce

1. WooCommerce – Includes memberships, subscriptions, and payment integrations such as PayPal and Stripe.
2. WP Job Manager – WooCommerce Paid Listings

Migration and Security

1. All in One WP Migration – Skilled in backups and migrations.
2. Wordfence & Securi Security Plugins – Proficient in implementing and configuring Wordfence and Securi security plugins to enhance website protection, monitor threats, and secure online assets. Experienced in firewall setup, malware scanning, login security, and performance optimization.

Additional Tools

1. Role Capabilities
2. Say What – Replacing original plugin text.
3. Easy WP SMTP – Email configuration expertise.
4. Search and Replace – Fixing mixed content issues efficiently.

Additional WordPress Experience

1. Proficient in Sensei LMS for e-learning platforms.
2. Building directory websites using the Findgo theme.
3. Experienced in PayPal integration and customizing WooCommerce functionalities, including the navigation menu for the members’ portal.
4. Created custom post types (e.g., Journal/Diary) and a DataTable Records Management System.
5. Developed a custom login page tailored for a unique template, ensuring a seamless and branded user experience.

Cross-Platform Experience

1. Shopify – Resolved missing SEO meta description issues by modifying the meta-description.liquid file within theme layout/snippets. Updated website pages, managed product and blog post content, customized page templates, and ensured visual and structural consistency across the storefront.
2. Wix – Familiar with the Wix website builder, including creating and editing blog posts, customizing page layouts, and managing basic site content.
3. Squarespace – Experienced with the Squarespace platform, including content management, blog publishing, page customization, and applying SEO best practices such as optimizing meta titles, descriptions, and image alt tags.
4. Go High Level – Proficient in website page building and development within the Go High Level platform. Skilled in using custom fields, migrating content from WordPress, and creating interactive forms and chat widgets. Experienced in setting up automation workflows, managing pipelines and opportunities, and implementing tools such as Google Tag Manager for enhanced tracking and analytics.
5. Webflow (Basic) – Basic experience building and editing pages using Webflow’s visual editor, managing blog content and CMS collections, adjusting layouts, handling responsive design settings, setting up URL redirects, and updating structured data (schema) as needed.

Other Professional Skills

1. Shopify – Setting up Amazon payment gateways.
2. Server and Hosting Management – Including CPanel (WHM, Lonex, GoDaddy, Siteground), WPENGINE, Cloudflare, and SSL certificate setup.
3. Database Management – Experience with PHPMyAdmin
4. Domain Redirection – Expertise in changing DNS records (e.g., GoDaddy to WPENGINE).
5. CRM Platforms – Experience with Mailchimp and ManyChat (Facebook Messenger broadcasting and chatbots).
6. Converting PSD designs to WordPress and cloning websites from scratch.

Automation and Integration Tools

1. Zapier – Experienced in integrating WordPress registration forms with CRM platforms to automate user data collection and streamline customer relationship workflows.
2. Make.com (formerly Integromat) – Proficient in automating Go High Level forms and chat widgets, with seamless integration into Mailchimp and Gmail scenarios for efficient lead management and communication.

Technical Skills

1. Frontend Development – Proficient in HTML5, CSS3, Bootstrap, SCSS/SASS, and jQuery (mastery of CSS hierarchy).
2. Backend Development – Expertise in native PHP, MySQL, AJAX, and JSON.
3. MVC Frameworks – Familiar with Laravel and CakePHP.

SEO Expertise

I use the following tools and plugins for optimizing websites for search engines:

1. W3 Total Cache
2. Autoptimize
3. Async JavaScript
4. WP Rocket
5. Nitropack
6. Yoast SEO
7. Google Analytics
8. Google Console
9. Google Tag Manager – Skilled in creating tags and events.
10. Google Looker Studio
11. Microsoft Clarity
12. UTM Builder – Expertise in UTM URL linking.
13. Semrush – Familiar with conducting Site Audits to identify and address SEO issues, improve website health, and optimize overall performance.

SEO Practices

I adhere to fundamental SEO principles, including:

• Image Optimization: Compressing and properly sizing images, using modern formats, and applying descriptive file names and alt text to improve load times and accessibility.
• Code Optimization: Minifying and optimizing CSS and JavaScript to reduce file size, improve page speed, and support efficient rendering.
• On-Page SEO: Optimizing title tags, meta descriptions, headings, and URL structures to align with relevant keywords and search intent.
• Mobile Optimization: Ensuring responsive design and mobile-friendly layouts to meet mobile-first indexing standards.
• Page Speed Optimization: Implementing performance best practices such as caching, lazy loading, and reducing render-blocking resources.
• Clean & Crawlable Structure: Maintaining logical site architecture, internal linking, and clean URLs to help search engines crawl and index content efficiently.

Web Tools & Technologies

I utilize a range of tools and technologies to create efficient and visually compelling websites:

Text Editors and Local Development

• Sublime Text and Notepad++ – Preferred text editors for coding.
• XAMPP, WAMP, or Vagrant – Tools for setting up localhost environments and running virtual machines (e.g., for Laravel with SSH).

Design and Prototyping

• Adobe Photoshop and Adobe Illustrator – For wireframing, prototyping, and design.
• Figma: Translating designs created by others into fully functional WordPress websites, ensuring layout accuracy, responsiveness, and design consistency.

Version Control and File Management

• Bitbucket: For managing Git repositories using Sourcetree or GitHub repositories using Git Bash Terminal or Sourcetree.
• FTP / SFTP (File Transfer Protocol): Transferring large files and managing server-side files securely during development, updates, and troubleshooting.
• WP Rollback: Reverting WordPress plugin and theme versions safely when updates cause compatibility or functionality issues.
• WordPress Revisions: Restoring previous versions of posts, pages, and content changes to recover from unintended edits or updates.

Task Management Tools

I am familiar with the following platforms for organizing and tracking tasks:

• Basecamp
• ASANA
• Monday
• Kanban
• Hubstaff –  A time tracking and workforce monitoring tool.
• Teamwork – Utilized as a comprehensive team management tool, seamlessly integrated with Time Doctor for efficient time tracking and employee monitoring, enhancing team productivity and project oversight.

AI Experience

I have hands-on experience with cutting-edge AI tools, including:

• ChatGPT: Skilled in leveraging AI for generating content, troubleshooting, and streamlining workflows.
• Cursor Code Editor: Proficient in utilizing this AI-powered code editor to enhance code quality, optimize workflows, and boost productivity in software development projects.

About Me

I am a reliable, flexible, and goal-oriented professional with a strong focus on meeting deadlines and delivering quality work. I adapt easily to new challenges and am capable of working independently with minimal supervision.